My Inspiration

My children. Chito and Rachel. My inspiration why i created this site.... My life has been full of twists and turns...and have been working like a dog for as long as i remember. I just woke up one day and realized that my children have grown up...I discovered their friendster accounts by accident.... and soon dawned on me that they have come to consider the internet as their friend of sorts... and seemingly have come to learn about things,that as a father i should have taken the responsibility to teach them...i observed that they have come to shape their own impressions about life...very much influenced of what they have learned and processed in the internet. It was a painful realization for me...that i have missed many important stages of their growing childhood. I am trying my best to make up for lost time. And am taking it one day at a time. So far, it seems to be paying off. My son and i have begun to bond together..and am slowly discovering Chito for the man he is growing up to be and not as someone that i "want to him be"...I have opened my arms to my daughter, Rachel. Embracing her for all her shortcomings...for i know that all her mistakes in the past was a result of my absence as a father....and i should never fault twinkle toes ( nickname i fondly called her when she was 5 years old) for that stage of her life. It seems that as i write this blog, that the internet has now taken a different role in my life..from a cold, statistical data as a communication platform...into one that i can openly share my thoughts, my shortcomings in life, and a therapy of sorts...to release the emotional burden that i carry. Now, it seem that i am beginning to understand on why the internet has evolved to become a close friend of my children.

My First Entry

My first entry....after 43 years in this planet, after over 10 years working at Euro RSCG, one of the world's largest advertising agency, after handling major campaigns that utilizes the internet as a platform, it took me over 3 years to finally take the time and legitimize the revolution that is changing the landscape in advertising and communications including the life around us. I attempted to create my podcast months back, but ended up just recording my voice over the garageband....the photo i decided to choose to dramatize my first blog entry is a souvenir shot taken during my trip to San Francisco,where i had my face-to-face encounter with Google - - one of the global giants behind the revolution of today. I remember that i was totally in awe of just being inside their office....how i got gooze bumps as i walk in their corridors...what also made the visit memorable was how i felt talking to the Google executives ( the visit was work related)...I've had many occassions meeting with global executives (during my singapore cross-posting) but this was one of the few occassions that i felt, should we say, intimidated by them.. the moment i was introduced. It was maybe because that i have entered into a new communication discipline that i am still rather in a learning curve ( i've been trained in traditional advertising)...or maybe because, deep down, i felt i wasn't ready yet to clash and exchange views. The turning point of that said meeting was when i saw these executives...after sometime...sweat!. i told myself darn, they do perspire..and they are human after all! My learning : One should never be intimidated by the appearance of global gigantic technology brands or by the mumbo jumbo of new technology...at the end of the day, consumers remain the center of it all...and they are people...a person with feelings...emotions...reacts and responds...and behave based on the experiences they have encountered : - )