My First Entry

My first entry....after 43 years in this planet, after over 10 years working at Euro RSCG, one of the world's largest advertising agency, after handling major campaigns that utilizes the internet as a platform, it took me over 3 years to finally take the time and legitimize the revolution that is changing the landscape in advertising and communications including the life around us. I attempted to create my podcast months back, but ended up just recording my voice over the garageband....the photo i decided to choose to dramatize my first blog entry is a souvenir shot taken during my trip to San Francisco,where i had my face-to-face encounter with Google - - one of the global giants behind the revolution of today. I remember that i was totally in awe of just being inside their office....how i got gooze bumps as i walk in their corridors...what also made the visit memorable was how i felt talking to the Google executives ( the visit was work related)...I've had many occassions meeting with global executives (during my singapore cross-posting) but this was one of the few occassions that i felt, should we say, intimidated by them.. the moment i was introduced. It was maybe because that i have entered into a new communication discipline that i am still rather in a learning curve ( i've been trained in traditional advertising)...or maybe because, deep down, i felt i wasn't ready yet to clash and exchange views. The turning point of that said meeting was when i saw these executives...after sometime...sweat!. i told myself darn, they do perspire..and they are human after all! My learning : One should never be intimidated by the appearance of global gigantic technology brands or by the mumbo jumbo of new technology...at the end of the day, consumers remain the center of it all...and they are people...a person with feelings...emotions...reacts and responds...and behave based on the experiences they have encountered : - )